Page 228 - The Design Thinking Playbook

Viability check (reflection)

6. Channels 10. Cost structure Question:
Are we satisfied with the viability of our business
Question: Question: model?
How can we reach our customers? What are the biggest costs?
Other questions:
Methods: Methods: • Can we test our business model?
• Cf. marketing distribution • Cost structure analysis • Can we further improve the business model
• Fixed + variable costs at the moment?
Think of: • Make or buy partnerships • Are there other/better variants?
• Direct, indirect + automated
• Analog + digital Methods:
• B2C, B2B, and B2B2C • Business model analogies

8. Key metrics 12. Experiment reports
Question: Question:
What key metrics do we need to manage Where does the greatest risk lie?
activities? How can we test assumptions/
hypotheses? YES.
Methods: NO. Continue
• KPI Methods: Back to 1
• Pirate metrics • Prototyping + test
• A/B testing • Experiments
• . . .

7. Unfair advantage
9. Revenue streams
Question:
What will make it difficult for
others to copy the solution? Question:
What is the potential revenue?
Think of: How will we earn money?
• Ecosystem design, black ocean Methods: Back to fields 1 to 11
• SWOT analysis, team analysis
• . . . • Solution interview
• Pricing
• Customer analysis
• . . .
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