Page 234 - The Design Thinking Playbook
P. 234

UI      UX     EXPERIENCE
                                                                               DESIGN          SERVICE
                                                                                                DESIGN















                                                                                          VALUE
                              Proactive
                             in the business                                           EXCELLENCE
                              ecosystem
                                                                  SERVICE
                                                                 EXCELLENCE
                                                                                         Service and value
                                                                                           Co-creation
                                             OPERATIONAL                   End-to-end
                                              EXCELLENCE                service experience
                                                             Self-service



                                                           Service quality

                            Reactive              Service volume management
                          in the company

                                      Product-oriented/cost-oriented  Process-oriented   Customer-oriented


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