Page 238 - The Design Thinking Playbook

1 Design thinking 3 Co-creation 5 Business ecosystem design, agile
product and customer development
• Determine your potential users, customers, • Win more customers, users, and lead
and stakeholders users and retain them • Shift your activities from problem solving and search for a solution to
• Identify the real customer needs with design thinking • Get the necessary help from the outside finding the right business model with business ecosystem design
• Find solutions that are as elegant as they are simple • Work on teams across departmental and
• Use systems thinking and data analytics organizational boundaries • Develop the product and the business model further with agility
• Develop MVP/MVEs and build up trust in (e.g., with methods like Scrum)
partners and customers • Think in variants when developing business models
• Multidimensional consideration of the business models of all actors in the
ecosystem becomes a success factor

Problem Solution Test & validate Launch & execute Growth

Build
MVE

Improve MVP
or change Measure
Learn
Problem/solution fit
Product/market fit
6 Scale
4 Lean start-up
2 Research INPUT • Prepare the organization for growth
and scaling
• Use the lean start-up approach to develop your offer further with
• Understand the problem and the situation little capital • Establish scalable processes, structures,
holistically • Structure the solution step by step and platforms
• Take advantage of market research instruments • Check the mindset and skills in your
• Improve and validate your business model with fast iterations organization and don’t just follow
• Validate and supplement your findings a blueprint
• Clarify the biggest uncertainties with experiments
• Bring the entire organization one step
forward and break new ground

237