Page 237 - The Design Thinking Playbook

HOW MIGHT WE...
proceed in a structured way to

achieve scaling?

With design thinking, we achieve a customer/problem fit—that is, our
understanding of the customer and the problem has the necessary depth.
Using lean start-up, we initially create a problem/solution fit; then we
refine it into a product/market fit. Over the course of the process, we
reduce the risk step by step through experiments; at the same time, we
heighten the value of the project. From the simple prototype, we develop
a minimum viable product (MVP), expand it with each iteration, and test
it with the customer. To launch and execute successfully the design of
business ecosystems becomes of paramount importance. An MVE helps
to test the desired ecosystem scenario.

Because the various approaches build on one another, we charted the
development steps with their potential approaches again by way of exam-
Product development Scaling ple. The steps apply especially to innovators such as Marc, people who
are still at the beginning of their journey and have identified the problem
to be solved.
Business design
It goes without saying that the different approaches, such as lean start-
Concept up, business design, and customer development, which all have a mindset
similar to design thinking, can be combined with one another.
Idea Customer development Described next are the individual steps of the integral problem to growth

and scale framework.

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