Page 275 - The Design Thinking Playbook

EXPERT TIP

Coexistence of persona and robona

As the examples of autonomous vehicles and drones have shown, the future will be characterized by a Things become more complex when emotions form an integral part
coexistence between humans and machines. The relationship between humans and robots will be decisive of the interaction. Emotions must be interpreted and put in the right
for the experience. For initial considerations, creating a “robona” together with a persona has proven to be context. The exchange of knowledge requires learning systems. Only
of use. a sophisticated interplay between these components can properly
The creation of a robona arises from the human–robot team canvas (Lewrick and Leifer), with the core assess intentions and meet expectations. That complex systems
question being the one about the relationship between them. Interaction and experience between robona require complex solutions is especially applicable in this environment.
and persona are the crucial issues. For one, information is exchanged between the two. This exchange is The complexity is stepped up a notch in the human–robot relationship
relatively easy because certain actions are usually performed 1:1. and its team goals.

Description of the persona How is the relationship between persona and robona? Description of the robona

How is the interaction and experience?

HUMAN–ROBOT TEAM CANVAS What experience makes the of information Intentions and of knowledge Which task/function

Emotional
Exchange
Exchange
exchange
expectations
does the robona meet?
persona happy?

When do
Which situations are critical?
fears/mistrust
with respect to the robona
emerge? Where does the robona act?
When are they strong as a team?
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