Page 280 - The Design Thinking Playbook
P. 280

CURRENT                                                                             DIGITAL
                   DIGITIZATION                                      Business ecosystem
                   PARADIGMS                                                             Vision
                            DIGITAL TRANSFORMATION   Mindset Ensure  automation Team  innovative  Technology  Brain waves

                                                                                                        leaders
                                                              Heighten
                                                                                          enablers
                                                                          Offer
                                          Development of
                                                                         solutions
                                             new
                                                                                                        monitoring
                                                         talent
                                             skills
                                                                                            Gesture
                                                                               In-memory
                                             Meet      development Replacement of “old”   data analytics  recognition
                                         customer expecta-    business systems and                   Augmented
                                          tions online and        processes
                                  Business                                                             reality
                                 requirements  offline
                                                                                        Internet
                                                     Reduction of                     of things/M2M
                                                    operating costs          Voice
                                    Quick piloting of                       recognition
                                       projects

                          Strategy
                                                                                      Wearable
                                         Fulfill                                      computing
                                       the vision of
                                       the company               3-D printer
                                       architecture             in the company
                                                   Big data                                                     A game...
                        TRADITIONAL                                     Blockchain
                                                                        technology                              The aim of the game is to stay
                                                                                                                competitive. The winners are
                                                                                                                those who succeed in pulling
                                                                                                                off digital transformation. The
                        Challengers                                                                             basic rule is to create the
                                                                                                                best customer experience and
                                                                                                                customer loyalty.
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