Page 284 - The Design Thinking Playbook

See technology as an opportunity for the change In individual cases, products and services are created this way that already have digital functionalities
(e.g., sensors). With the steady dissemination of the design thinking mindset, a greater focus on customers
It is also a fact that technology time and again provides us with op- and their needs will take hold. Digital solutions with a high level of customer focus make it possible to
portunities for major upheavals. Digital and technological upheavals enter the market as a digital player, which is innovative on a transversel and networked basis. Opening
have already changed the world, and they will do so on a faster and up to the outside, including a heightened collaboration with partners, in order to set up innovative digital
more far-reaching basis in the future. We are at present in a phase in offers is decisive if you want to position yourself as a digital ecosystem player. From our experience,
which blockchain, for example, as a technology enabler might herald companies move on different S-curves when it comes to a digital orientation. Within the individual
in the next revolution. New market actors form up, and new value S-curves, the performance increases in the shape of an S. Combined forces and positive energy are needed
streams are defined. But it also means that industries that persist in between the respective orientations, however, to target the next S-curve of digital transformation.
their old patterns and individual intermediaries will be pushed from
the market in the medium to long run.

What does this mean for traditional challengers?

Anybody wanting to survive in a blockchain world must have the
skills and the mindset to engage in an ecosystem and shape this
role actively. Most companies are still in a phase in which digital
transformation is coming into being in randomly enacted and ad hoc Collaborate—
initiatives, mainly driven by the automation of processes. We already digital transformer
mentioned that, for a higher level of maturity, large parts of the com- Integrate—
pany should be involved in the exploration of new opportunities. digital player
Connect—
digital explorer
• Collaboration in the
ecosystem in order to
offer complete solutions
Conserver • Customer-centric
• Digital products and data ecosystem solutions
services
• Customer-centric
• Digitization of processes solutions
with new technologies
• Products with digital
features (sensors)
• Only ad hoc initiatives
• Process optimizations

Digital transformation process

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