Page 322 - The Design Thinking Playbook

• Combine design thinking with systems thinking and the hybrid model—even complex problems can be solved, agility heightened,
and the range of solutions enlarged through the integration of various approaches!
• Use the lean canvas to summarize the findings—it is the link between the final prototype of design thinking and
the lean start-up phase!
• The design of business ecosystems becomes a key capability in networked structures—think in value streams and
win-win situations for all stakeholders to create a minimum viable ecosystem (MVE)!
• New design criteria are essential in digitization. With the use of artificial intelligence and human–robot interaction, there is an
exchange of information, knowledge, and emotions—design this interaction consciously and accept that complex systems
require more complex solutions!

• Design not only the space but also the work environment. Make sure that the creative spaces are not overloaded
—less is more!
• Put interdisciplinary teams together consisting of T-shaped and Pi-shaped members—the transparency of the thinking preferences
helps to build winning teams!
• Create an organizational structure without silos and a mindset that matches the organization—this is the only way to disseminate
design thinking transversally in the company.
• Apply strategic foresight as the ability to plan and design the desired future—successful companies have a clear
strategy and leaders who promote these visions!

• Internalize the mindset and the design thinking process, work in short iterations, and develop an awareness of the groan zone—it is
critical in order to be successful in the end!
• Build up empathy by understanding the actual needs and the background of potential users—this is the only way to realize true
innovations!
• Create prototypes under time pressure and test them as early as possible in the real world. Integrate the various stakeholders in the
testing—the principle is: Love it, change it, or leave it!

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