Page 344 - The Design Thinking Playbook

- functional prototype 48
- funky prototype 47
- how to bring it home 48
- ideas brainstorming 46 NABC 230
- journey 45 Needfinding discussion 63
- vision prototype 48 - deep ditch 68
- vision substantiation 48 - launch to wrap-up 63
Management methods - open questions 64
- blue ocean strategy 241 - preparation of interview 65
- lead user study 66–67 - transition from assumption to knowledge 70
- picture of the future 175–176 Not-invented-here syndrome 254
- service design 232–233 User needs 58-62
- servitization and business model innovation 229 - formulate need assumptions 61
Management paradigms 315
Market opportunities 7, 10, 50, 123, 200, 244, 257, 299, 314
Marketing Manager 298
Massachusetts Institute of Technology (MIT) 18 Organizational change 190–197
Micro-cycle 38, 40–43 - 8 wins 290
- define PoV 41 - change in value creation 191
- ideate 42 - dissemination of design thinking 190
- MVP 48, 102, 112,128, 226, 235-237, 285, 288 - increase customer centricity 196
- observe 41 - initiate change 191
- prototype 42 - measure customer centricity 195
- reflect 43 - organizational enshrinement 193
- test 43 - successful companies 192
- tools and methods per phase 44
- understand 40
Mindfulness 75
Mindset 178, 190, 196, 200, 202, 212, 217-222, 306, 310 Patient journey 244
Multi-program organization 259 Persona 14-35
Munich 14–16, 212, 293 Persona, create a 26-34
MVE 102, 112, 226, 237, 243, 249, 285, 288 - empathy map 28
343