Page 345 - The Design Thinking Playbook

- twin personas 26 - expand and constrict 50
- user profile, academic environment 27 - ill defined 51
- user profile canvas 27 - optimum starting area 56
- user profile, design thinker practice 16, 20 - well defined 51
Persona, reviewing the 29 - wicked 51
- AEIOU method 29 Process, having a grip on the 29-42
- future user 34 - changing the mindset 37
- hook framework 30 - description of the phases 40
- jobs-to-be-done, framework 31 - macro-cycle 38
- structured approach 32–33 - micro-cycle 40–43
Pictures of the future 175–176 - problem space – solution space 36
PoV 80-81, 86-88, 285, 305 - Scrum process 39
Prototype, develop 108–117
- develop a prototype 110
- first prototype 108
- forms of prototypes 108 Quadruple diamond 310-312
- iterate, iterate, and again iterate 109
- never fall in love with your prototype 109
- prototypes workshops 115–116
- types of prototypes 111–112 Retrospective board 44
Prototypes, test 118–129 Robona 274
- A/B testing 124
- digital tools 125
- feedback capture grid 123
- importance of testing 119 Scale 237
- test preparation 121 SCAMPER 96
- test variants 125 Scrum 39
- test with potential customers 122 Self-reflection 59
- visualize prototypes 127 Seniors 58, 60-61, 64, 72–73, 83
Problem definition 50–57 Siemens 175–176
- design brief 53 Silo mentality 190
- design challenge 52 Sinek, Simon 172
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