Page 346 - The Design Thinking Playbook
P. 346
Smart city 208 - matrix, speed of dissemination & implementation 100
Spotify 11, 22, 172, 260 - selection on the basis of important and urgent 100
Stanford 5, 18, 22, 41, 88, 136, 200–202, 256 - structure as a poster 103
Start-ups 224, 255, 257, 278, 285, 299 Swisscom 39, 293
Storytelling 168–179 Systems thinking 212–223
- commercial stories 170 - convergence of systems thinking and design thinking 218
- context, product and stories 170 - description 215
- digital storytelling 178 - intuition vs. rationality 222
- emotional stories 174 - mindset 217
- empathy as a design paradigm 173 - modeling 214
- fantasy and purchase process 170 - parallel application 221
- golden circle 172 - process 215
- lifestyle stories 170 - success factors 219
- Minsky suitcase 173 - system classification 213
- start with WHY 172 - systems thinking in design thinking 219
- stories with memory 170
- stories, vision of the future 175
Strategic foresight 198–208
- company manager 200 Tableau 308
- frameworks 203 Technologies 292–301
- future of mobility (examples) 208 - artificial intelligence 294–296
- integration in design thinking 205 - cognitive computing 294
- methods 206 - digital life cycle 294
- Playbook 202 - next level of customer experience 292
- progression curve (examples) 207 - service experience 294
- strategy planning 198 - social CRM 297
- WYSIWYG 201 Tinder 30, 77–78
Structure and select ideas 98–107 Trends 66, 101, 175-176, 199, 201, 207–208, 255, 264
- bigger vision 103 T-shaped 7, 145–146, 149, 151, 238
- cluster and group ideas 99
- concept, mind, system, giga maps 104
- idea communication 105
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