Page 40 - The Design Thinking Playbook

Anybody working at an actual business ought to know iterative procedures in a different context, such as
Scrum process from software development (ISO Standard 13407 or Scrum). In this case, the user suitability of software is
ensured by an iterative process or improved incrementally through sprints.

In ISO 13407, the following phases are spoken of:
daily
Planning, process—Analysis, use context—Specifications, user requirements—Prototype (draft of design
variants)—Evaluation (evaluation of solutions and requirements)

Product SPRINT
backlog (1–4 weeks) With Scrum, the individual iterations are called sprints. One sprint takes 1 to 4 weeks. So-called product
backlogs serve as inputs into the sprints. They are then prioritized and processed in the sprints (sprint
Sprint backlogs). The requirements are documented in the form of user stories in the product backlog. A ready-to-
backlog deliver product that has already been tested with the user during the sprint is what should exist at the end
Retrospective
(available) of each sprint. In addition, the process itself is reviewed and continually improved in the Retrospective.
Product

At most companies, a micro design thinking process is broken down into three to seven phases, often
based on the steps of IDEO, d.school, and the HPI. The Swiss ICT company Swisscom has designed a
simplified micro cycle that allows for integrating the mindset quickly into the organization.
The phases are: Hear—Create—Deliver.

Phase Description Basic tools
- Understand the project Design challenge
- Understand the customer problem/need Customer interview
- Procure information, internal and external
Hear - Gather experience directly from the customer
- Transform what was learned into potential Core beliefs
solutions Target customer experi-
- Generate multiple solutions and possibilities ence chain
Hear Create Deliver Create - Define solution features
- Concretize ideas Need, Approach, Benefit,
- Create and test prototypes Competition (NABC)
- Verify, expedite, or reject ideas Prototyping plan
Deliver - Gain insights and learn from them Self-validation

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