Page 41 - The Design Thinking Playbook

EXPERT TIP

The design thinking
micro cycle

DESCRIPTION OF THE INDIVIDUAL PHASES OF THE MICRO CYCLE

Define
Understand Observe point of Ideate Prototype Test
view

UNDERSTAND:
This phase was already touched upon in Chapter 1.1. Our starting point was not a goal to be achieved but Alongside the problem statement, it is important to understand the
a persona that has needs or is facing the challenge of having to solve a problem. Once the problem has overall context. Answering the six WH questions (who, why, what,
been recognized, the problem statement must be defined at the right level of comfort. With two types of when, where, how) yields fundamental insights:
questions, we can either expand (WHY?) or narrow down (HOW?) the creative framework. The principle
can be illustrated most easily on the basis of the need to educate ourselves further: • Who is the target group (size, type, characteristics)?
• Why does the user think he needs a solution?
• What does the user propose as a solution?
TAKE CARE OF OURSELVES • When and for how long is the result needed (time span of the
AND OUR FAMILIES project or life cycle of the product)?
• Where is the result going to be used (environment, media,
ACHIEVE INDIVIDUAL
FULFILLMENT location, country)?
• How is the solution implemented (skills, budget, business
INCREASE THE ECONOMIC model, go-to market)?
VALUE FOR OUR
SOCIETY WHY?
More on this in Chapters 1.4 and 1.5.

EDUCATE OURSELVES FURTHER IN DESIGN
THINKING
ARCHIVING READING THE
INFORMATION DESIGN THINKING PLAYBOOK
HOW?
LEARNING FROM OTHERS

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