Page 6 - Anglian Today Test
P. 6
THE MILLION
POUND CLUB
Anglian may only have been
operational for 23 weeks
this year, yet our stand out
individuals – Martin Hayes,
Andrew St Quintin, Paul
Steer, Adnan Ilyas and Ollie
O’Reilly - have all exceeded
sales of over £1 million
which is no mean feat. They
spoke to Anglian Today to
share the secrets to their
success..
KEY TO SUCCESS
It’s clear from speaking
to Anglian’s elite, that 'HUMILITY IS EVERYTHING'
there is no one pathway Adnan comments “I am still learning with everything I do. You learn from others
to success. Each of them and there is never any harm in asking questions of your fellow peers.” Ollie adds
all approach sales very “Whilst you need confidence in the role, it’s not about bragging, and you need to
differently, however keep a level head once you start doing well.” Martin concurs “Irrespective of what
there are some key sort of a week you’re having, you just have to keep carrying on, arrogance doesn’t
factors which remain pay the bills. Paul recommends that you’re not born match ready, that comes with
practise “When you are not with customers, work together with colleagues to
prominent and practise your craft.” Andrew thinks ‘having a humble disposition towards the
undoubtedly have led to customer, will make you stand out from the crowd. Your job is to be the assistant
their continued buyer for the customer, it’s not about being clever.’
triumphs and why they
continue to sell for 'IT'S ALL ABOUT THE CUSTOMER'
Anglian.
What was abundantly clear from all reps, was how important the customer really is,
and that a love of people is what will drive your success. ‘Connecting with your
customer from the outset is vital, emotional connection is a key part of customer
empathy – getting your tone right is very important’ which Adnan quips is one of
his 4 steps of engagement. ‘It’s important to alter the tone or emotional steer of my
presentation based on the circumstance of the customer.’ Ollie says ‘At the end of
the day you’re trying to do the best for the customer, your job is to listen to them
to really find out what it is that they want’. Martin muses ‘you have to be open with
your customer, it’s about talking to your customer, not selling to them.‘ It’s about
accommodating the customer’s feelings’ says Andrew, ‘you have to be aware of
your surroundings and put yourself in the customers shoes, to ensure their needs
are met.’ All 5 individuals showcased a real passion for people which drives their
motivation to succeed, a love of people will stand you in good stead on the right
path.
