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Share the Cause, share the Difference

THE 7 NEEDS

When you share the Difference it is important that you keep in mind your prospects’ needs. Everything
we think, say or do is an expression of and an attempt to meet a need. There are seven needs that people
are typically trying to meet:

1
BELONGING
Many people have an inherent need to be part of something greater than their own self. Something they
can feel connected with and perhaps get a sense of community. That is why, for example, many people
join organizations and clubs.
2
APPRECIATION
Many people want to be appreciated for what they do, for example in their daily jobs. Yet many do not
get appreciation in the amount or in the way that they need.
3
EXCITEMENT
Many people need adventure, discovery and change and the excitement that comes from all of that.
They are bored with their daily routine and they barely go through the motions with no real intention or
presence.
4
PURPOSE AND CONTRIBUTION
Many people need to know that they are doing something meaningful and that they are making a
difference. They want to have a sense of mission and feel that they have achieved something significant
with their lives.
5
AUTONOMY (INDEPENDENCE AND CHOICE)
Many people want to be in control of their own decisions, have room for manoeuvre and a range of
options.
6
GROWTH AND HOPE
Many people want to know that they can become what they want to become. They want to have
opportunity. They want to learn and grow as human beings, and expand their personal and professional
skills.

STABILITY / SECURITY (EXTRA EARNINGS)
Many people want a certain amount of stability and security in their lives. They want to achieve and
7 maintain a certain lifestyle. And this need can be fulfilled with different strategies, for example, a steady
job, a house, getting quality health care, etc. Extra earnings is typically a way to acquire some of these
strategies. For example, extra earnings may help to pay a mortgage, tuition fees, medical treatments, car
payments, etc.

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