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Share the Cause, share the Difference

APPENDIX 2 | USING THE RENA WARE DIFFERENCE VIDEO

The video is available on YouTube in two versions:

• Full.
• Chapters.

Use the full version at presentation appointments (where you have time) and/or for prospects who
are not sure about what they could get from Rena Ware and seem interested in learning more.

Use chapters when time is of the essence and/or when you are not sure how interested your
prospect is in joining your team and you want to attract him/her based on their main need. If this is
the case, choose the chapter that you think will most resonate with your prospect. Here are some
suggestions to help you.

Video chapter Suitable prospects
1 Any prospect: to give an idea and raise curiosity quickly.
Are you
ready?
(Introduction)

2 Young people such as college graduates or undergraduates, young
professionals who are about to or have just started working and can get
Join our Cause
very passionate about things like environmental issues, personal and
professional development.

3 Unlimited Single parents and other people who are looking to contribute financially

to their families and at the same time have the flexibility to spend time
flexibility
with their families.
4 People who already have a job and do not want to leave it and at the

Passion for
same time want to be part of a bigger, very supportive community.
“Buen Comer”
People who love to cook and appreciate healthy, delicious food.
5 Your People who want to be entrepreneurs, have their own business without

incurring high start-up costs or financial risks. Also people who like to be
business
part of a company with long-standing traditions and values.
6 Experience Any prospect, following the introduction video or any of the other

the Difference
segments: to inspire them and prompt them into action.
(Conclusion)

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