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Share the Cause, share the Difference

GLOSSARY

This glossary offers a quick reference list of key industry terms and other key words and expressions
that appear in this seminar. These items are listed alphabetically and the definitions include the
meaning with which the given words or phrases are used in Rena Ware.

Cause: (the Cause or our Cause) Rena Ware’s environmental mission: the company’s
commitment to eliminating single-use plastic bottles and reducing single-
use plastic waste. Summarized in the Cause slogan: “Less plastic. Cleaner
World.”

Cold market: complete strangers; people you do not know, and with whom you have no
connection.

Consultant: entry level for a new Independent Representative. A Consultant can promote
up to 7 times and reach the level of Platinum Executive Leader.

Difference: (the Rena Ware Difference, or the Difference. Formerly the Opportunity).
Rena Ware’s business opportunity. The word refers to the many ways in
which Rena Ware differs from most direct selling companies, and to the fact
that Rena Ware offers people the opportunity.

Empathy: understanding what someone else is feeling, and what you are feeling (self-
empathy) - from ancient Greek en= in and pathos= feeling. Empathy does not
require having the exact same experiences as the other person. It requires
connecting with the emotion and more importantly the need that person is
experiencing, not the event or circumstance.

Enroll: sign up a new Independent Representative.

Feeling: emotion; in the context of compassionate or non violent communication, a
feeling is connected to and is the signal for a need. When our needs are met
we have different feelings than when our needs are not met.

Independent person with his or her own Rena Ware business. The term applies to all levels,
Representative: from Consultant to Platinum Executive Leader.

Issue: problem, difficulty or simply element; in compassionate or nonviolent
communication, an issue is connected to and is the external or superficial
expression of a need.

Leader: an Independent Representative who has achieved the level and title of
Leader or above.

Market: people you can approach for both recruiting and selling purposes.

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