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90 Nadia Safian (2021)

(2018). Marketing activities in social media timeline is growing as the new trend of life. The brand building become domination rapidly
across online community. Therefore, H2 is supported.

H3: Search engine optimization has significant positive affect to strengthen brand awareness of Bundle4home’s online market. The
analysis remarkably shows that H3 is rejected where search engine optimization does not have a positive relationship towards the brand
awareness of Bundle4home’s online market. Consequently, the finding shown (β= -0.119, t= -1.404, Sig.= 0.163) specify that search engine
optimization does not influence the relationship between the brand awareness of secondhand market online platform. The result has shown
the indication which search engine optimization were not effected the samples group’s perception and knowledge towards enhancing online
business’s brand awareness. Thus, H3 is not supported.

5.3 LIMITATION AND RECOMMENDATION OF THE RESEARCH
The research has been conducted with some inevitable circumstances. Firstly, the research was constrained by time limitation. Data
collection was restricted to less than three months of allocation through the implementation of online survey. Nonetheless, the independent
variables impacting the brand awareness of online secondhand market are possibly differ over time. Secondly, the structure of online
questionnaire survey is according with standardization set of question with fix extend of answers, specifically as closed-ended questions. Data
reliability and precision are fulfilled by respondents’ understandings. Last but not least, the data collection was gather the respond from 127
participants. Thus, the numbers of respondents does not attained the whole targeted population. Many of the potential customers were not
reachable at this given time. The higher the number of participation will contribute the higher validity on the research study. Subsequently,
the generalizability of the results is limited for the mentioned grounds.
The recommendation that reflects the limitation that occur in this research are constructed. The future improvement on the upcoming
execution of research study can be achieved by the enforcement of longitudinal approach. The long term pros effect will be evaluated since
Lee (2018) convinced that the approach is more convenient in the expanded period of data collection, wherefore the variables will clearly
inspect. Moreover, the enhancement of online questionnaire survey quality can be applied throughout the next research. On that account, it
will satisfy the clarity and reliability of every items in the survey, then more successful outcome will be achieved in the final resorts. On the
other hand, the future research can improve its sample size in to the larger group. Ergo, the results will contribute in overall population that
indicates the focus to construct the better solution towards gaining an excellent business performance.

5.4 CONCLUSION
The study had evaluated the factors that influence brand awareness of Bundle4home’s online business, besides, identifying the most
critical factors that strengthen the business’s brand awareness in online market. The outcome of this study was contribute as the determinant
to understand and specify the customer’s preference. The proposed intervention of this study have shown positive influence towards the
encouragement of brand awareness.

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