Page 110 - MARSIUM'21 COMP OF PAPER

87 Nadia Safian (2021)

Social Media The business's postings that appear on the
Marketin social media page describe functions of
g the featured brand and product will
influence the awareness towards the

brand. 6 .865 Excellent
The business's postings that appear on the

social media page create positive
Yang, Chai,
emotions on the featured brand and
Zhou and
products will influence the awareness
Zhou(2005)
towards the brand.

An up-to-date information contains in the
business social media page will effect the

acknowledgement of the brand.

The higher awareness towards the brand will
increase my willingness to click the

product featured in the business social
media.

The higher awareness towards the brand, the

more likely I would pass the postings to
Search Engine my friends on social media.
Optimiza
I am more aware of one brand if it appears in
my search engine result.

tion I always click on the first search result after 4 .814 Very good

my browsing inquiries.
Khraim, I am aware of the brand by viewing it on the
(2015) top search engine result.

I always click directory link from the brand
social media pages.

Table 4.4 illustrates the result of the reliability test with the range of the value from 0.08 and above. It is considered as reliable and
relevant to use to conduct further analysis. Thus, the measure on the evaluation of question is indicating as accurate.

4.4 INDEPENDENT SAMPLE T-TEST
An independent samples t-test is applied in assessing the mean comparison between two or more continuous variables on the
two different group or respondents (Pallant, 2016). The research will analyze two independent variable of pre-survey and post-survey
with the dependent variable of Brand Awareness. The t-test will indicate if p-value is <0.05 will consider the variable to be significant.

Table 4.6: Independent t-Test for Pre and Post Survey

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