Page 109 - MARSIUM'21 COMP OF PAPER

86 Nadia Safian (2021)

Value SE Value SE
Brand Awareness DV .649 .215 -.656 .427

Sales Promotion IV1 -.881 .215 .658 .427
Social Media Marketing IV2 .431 .215 .604 .427
Search Engine Optimization IV3 -1.085 .215 -1.817 .427
Based on table 4.5, the results of the normality test for all the variables are normally distributed. The Skewness and Kurtosis
values are considered acceptable as all values fall into the ideal range between -2 to +2 for skewness and -7 to +7 for kurtosis. 4.3.2

4.3.2 RELIABILITY TEST
Reliability test is an analysis to ensure the consistency of the test scores across the different type measurement. The
coefficient of Cronbach’s Alpha is used to assess the reliability of every variables with the validation of value above 0.7 is

considered as acceptable, however, the value above .8 is most preferable (DeVillis, 2012).
Table 4.4: Reliability Test

Construct Items Number of Items Cronbach’s Alpha Relationship

I am aware of this brand.

When I am thinking about household
Brand
secondhand goods, this brand will come
Awarenes 5 .811 Very good
to my list of
s
This is my first time to hear about the brand.

Yoo (2000); I know and recognized on the brand's

Netemeyer appearance.

(2004) I can recognize this brand among other

competing brand of secondhand

household goods.
The most intensive advertised business will

influence the awareness towards the 5 .806 Very good
Sales
brand.
Promotio
The frequency of an advertisement appeared
n
will influence the awareness towards the
brand.

Yoo (2000) A creative advertisement of the business will
influence the awareness towards the
brand.

Offering price discount will influence the
awareness towards the brand.

Offering free-gift upon the purchase will
influence the awareness towards the
brand.

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