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Additionally, the cultivation hypothesis may account for part of television's influence on viewer behaviour formation. Perhaps an easily
affected audience is the result of a little educational background and a high level of self-confidence. The influence of television shows should
take into account the sort of programme being seen, the messages sent by the programme, and the amount to which the viewer's desired
beliefs are reflected in the programme (Saodah Wok, 2005).

Additionally, Gardner, like Marshall McLuhan, considers television as the primary media via which current culture may be addressed. Unlike
McLuhan, who saw the media as a means of communication, Gardner was convinced that the power of television sprang from the genuine
content of the hourly dramas broadcast week after week. Television is really a social institution, and the storey of society creates a clear
picture of what is, what is required, what is important to what is, and what is right. Television viewers are seen as'nurturing' the attitude, as
though the environment formed by television is a true portrayal of the natural world. This theory asserts that constant television viewing may
have the effect of encouraging some paradigms to embrace the messages given by television. This concept reconciles the impression of
planting in two unique stages: the first is our world's general belief, and the second is the command with particular attitudes, such as speech
or law (Griffin et al., 2015).

This hypothesis has been employed as a social control theory in prior research on horticulture. Additionally, it may assist researchers in
evaluating the efficiency of television advertising efforts targeting malaria fever. Planting for research purposes is more than an intriguing
question. Rather than that, we see culture as a "important" mode of communication. It establishes television institutions and mass
communications with the purpose of conducting investigations that may reveal critical features of the issue and provide solutions. While
cultivation does not seem to be a necessary but sufficient condition for social process communication, cultivation through admission tests
for social critical science research appears to be (Morgan et al., 1999).

Additionally, it might be related to a study undertaken by researchers to determine the amount of BCOM knowledge among students enrolled
in Alpha College of Technology's seven semesters of televised malaria fever ads. This is because consumers watch television and are often
prompted to take action to protect themselves and their family against dengue fever after seeing the advertisement. When malaria fever is
seen on a regular basis, kids become aware of the dangers of the disease. Society is greatly impacted by television media, particularly when
an advertisement has an effect on their awareness and hence on their health.

The research planting idea is one of many hypotheses that study the media's influence on its audience. According to some theorists, it is
suited for use in television media study, which examines how children behave when they witness dengue sickness on television. According
to the cultivation idea, television viewing may have long-term consequences on the audience. Its major emphasis is on the influence seen
on the audience's attitude in comparison to the audience-created behaviour.

2.2 TELEVISION ADVERTISEMENT AS EFFECTIVE TOOLS

The goal and function of the media in public life is to act as a conduit for information. The mass media are so widespread in modern human
living that no one can escape their effect, whether through print or electronic media. Television advertising is also vital as a means for people
to acquire information about current events, education, health, and entertainment. Due to the growth of science and technology, the media in
modern life has become quite swift (Sohana Abdul Hamid, 2016). (Sohana Abdul Hamid, 2016). Television advertising is a crucial business
tool and a highly successful communication medium. Any advertisement's fundamental purpose is to stimulate and influence the sale, either
directly or indirectly, by making a high claim about the performance of the product being marketed. Typically, firms aim to increase demand
for their goods or services by influencing customer loyalty through advertising. Television advertising relies on attracting viewers' attention
with the use of exciting and engaging music, lyrics, Jingles, humors, and repeating message. Advertising has a stronger effect on television
than on other media such as print or radio (Kothai et al., 2014).

In Malaysia, advertising standards are governed by The Advertising Standards Authority (ASA), which was created in 1977 to give impartial
supervision of the industry's newly developed self-regulatory mechanisms. ASA is a self-regulatory body responsible with ensuring that self-
regulatory systems work in the public advantage. The Advertising Standards Association encourages and enforces strong ethical standards
in advertising. Thus, it is apparent that all commercials must comply to the standards, which are governed by the ASA. Thus according
UNICEF's, the Malaysian Advertisers Association, the Malaysian Guaranteed Advertising Agents Association, the Malaysian Press
Publishers Association, and the Media Specialist Association are all members of the ASA constituents (Tengku Adrian Ismail et al., 2015).

According to Geuens et al. (2010), advertising is intended to impact the audience's thinking and belief in the marketed goods. This implies
that the messages in the advertisement must capture the audience's attention and impact their attitude and feeling toward the things being
marketed on television (Pramudita & Rahim, 2011; Zubaidah et al., 2015).

Similar to the majority of current advertisements, Ads are unable to educate consumers about competing advertisements and are unable to
attract users. While there is no precise definition of creativity, the musician Jazz Charlie Mingus's opinion that "creativity is more than

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