Page 143 - MARSIUM'21 COMP OF PAPER

CHAI JING MIN (2022)

■ 6.0 References

Tackling Obesity in ASEAN, The Economist Intelligence Unit,2017

https://www.eiu.com/Handlers/WhitepaperHandler.ashx?fi=Tackling-obesity-in-
ASEAN.pdf&mode=wp&campaignid=ObesityInASEAN
Philip Kotler (2000)- Marketing Management Upper Saddle River, N.J: Prentice Hall, ©2000.

Blackwell, R.D., Miniard, P.W. and Engel, J.F. (2001), Consumer Behavior 9th, South-Western Thomas Learning, Mason,
OH.
Dodds, W.B., Monroe, K.B. and Grewal, D. (1991), “Effects of price, brand, and store information on buyers’ product
evaluations”, Journal of Marketing Research, Vol. 28 No. 3, pp. 307-319.
Engel, J.F., Blackwell, R.D. and Miniard, P.W. (1995), Consumer Behavior, 8th ed., The Dryden Press, New York, NY.
Evanschitzky, H. and Wunderlich, M. (2006). An examination of moderator effects in the four-stage loyalty model, Journal of
Service Research, Vol. 8 No. 4, pp. 330-345.
Kotler, P. (2003), Marketing Management, 11th ed., Prentice Hall, NJ. Kotler, P. and Keller, K.L. (2006), Marketing
Management, 12th ed., Prentice-Hall of India, New Delhi.
Laroche, M., Kim, C., & Zhou, L. (1996). Brand familiarity and confidence as determinants of purchase intention: An empirical test
in a multiple brand context. Journal of business Research, 37(2), 115-120.

Emari, H., Jafari, A. and Mogaddam, M. (2012), “The mediatory impact of brand loyalty and brand image on brand equity”,
African Journal of Business Management, Vol. 6 No. 17, pp. 5692-5701.

Keller, K.L. (1993), “Conceptalizing, measuring, and managing customer-based brand equity”, Journal of Marketing, Vol. 57
No. 1, pp. 1-22.

O’Cass, A. and Grace, D. (2003), “An exploratory perspective of service brand associations”, Journal of Services Marketing,
Vol. 17 No. 5, pp. 452-475.

Bhuian, S.N. (1997), “Marketing cues and perceived quality: perceptions of Saudi consumers toward products of the US, Japan,
Germany, Italy, U.K. and France”, Journal of Quality Management, Vol. 2 No. 2, pp. 217-235.

Aaker, D.A. (1991), Managing Brand Equity. Capitalizing on the Value of Brand Name, The Free Press, New York, NY.

Yoo, B., Donthu, N. and Lee, S. (2000), “An examination of selected marketing mix elements and brand equity”, Journal of
the Academy of Marketing Science, Vol. 28 No. 2, pp. 195-211.

Oliver, R.L. (1997), Satisfaction: A Behavioral Perspective on the Consumer, McGraw-Hill, New York, NY

Assael, H. (1998), Consumer Behavior and Marketing Action, 6th ed., South Western College Publishing, Cincinatti, Ohio.

Ducoffe, R. H. (1996), "Advertising value and advertising on the web". Journal of Advertising research, Vol. 36, No. 5, pp. 21-
36.

Malhotra NK (2009) Methodological issues in crosscultural marketing research: A state-ofthe-art review. International
marketing review 13: 7-43.

Jensen, W. A. (2009). Approximations of tolerance intervals for normally distributed data. Quality and Reliability Engineering
International, 25(5), 571-580.
D’Agostino, R. B. (2017). Tests for the normal distribution. In Goodness-of-fit techniques (pp. 367-420). Routledge.

Wilhelmsson, A. (2009). Value at Risk with time varying variance, skewness and kurtosis—the NIG‐ACD model. The
Econometrics Journal, 12(1), 82-104.

120