Page 316 - MARSIUM'21 COMP OF PAPER

Intan Yusniza (2022)

Data was collected in an organized manner and on bigger samples that were representative of the total population. So, in this
study, the research will be conducted by survey or making questionnaires and will be distributed to all people.

3.3.1 QUANTITATIVE RESEARCH

Quantitative research, or the process of collecting and interpreting numerical data, is the method used in this
study. It may be used to find patterns and averages, predict outcomes, test causal relationships, and extrapolate
results to bigger populations. Quantitative research is defined the research using measurable data and statistical,
mathematical, or computational approaches. Quantitative research collects data from current and potential
customers through sampling methods and the distribution of online surveys, polls, questionnaires, and other types
of data collection with numerical findings. User can forecast the future of a product or service and make necessary
changes after having a full comprehension of these numbers. In the social sciences, the statistical procedures used
to get quantitative data from the research study are commonly employed in quantitative outcome research. In this
research technique, researchers and statisticians apply mathematical frameworks and ideas connected to the quantity
in question. The objective, thorough, and, in some circumstances, investigative nature of quantitative research
templates is evident. This research technique yields results that are logical, statistical, and unbiased. Data was
gathered in a systematic manner using larger samples that were representative of the entire population. As a result,
in this study, the research will be conducted by a survey or the creation of a questionnaire, which will be distributed
to all participants.

3.3.2 RESEARCH INSTRUMENT

In this study, the questionnaire is the primary research tool. The research instrument was created using the
factors that were studied in the study. The elements in the instrument were adapted from earlier research to meet
the demands of the current study. The questionnaire was broken down into six (six) components. Section one (1)
contains demographic data, whereas section two (2) contains survey questions about website functionality, quality,
usability, and trust, as well as the effect of online travel agencies. Because quantifiable data is more relevant and
easier to investigate, quantitative approaches were used in this investigation. Furthermore, the information was
gathered by a self-administered questionnaire. Aside from that, the researcher gave each of the respondents a
questionnaire and collected it once they completed it. In order to achieve the study's goals and hypotheses, primary
data was collected through a field survey. As a result, a self-administered questionnaire comprising items taken
from previous research and hotel websites was established. As part of the study, respondents who have utilized
online travel agency services were handed questionnaires. Simultaneously, this study determines the linkages and
components that have the most impact on tourists while making hotel reservations.

3.3.3 PILOT TEST

The surveys were distributed to actual respondents after well before with specialists. This was done to see if
the questions were clear, the wording was appropriate, and the time required to answer the questions was reasonable.
This step was taken to help discover any potential flaws in the questions that could have an impact on the study's
outcomes in the future. The pilot test included 30 participants who were willing to complete the questionnaires. The
reliability test used IBM Statistical Package for the Social Science Software (SPSS) to enter and analyse the data
from the pilot test. According to Hair et al. (2010), a Cronbach Alpha value of greater than 0.6 was considered
satisfactory for dependability. The pilot test confirmed that all constructions met the suggested Cronbach's Alpha
value of more than 0.6.

3.4 CHAPTER SUMMARY

In this chapter, describe the research methodologies used in this study. This chapter began by presenting the research
design; including the framework, method of research also research tools using questionnaire development. The second, how
we evaluate the hypothesis based on the framework. The data analysis based on the methods utilized in this study will be
discussed in the following chapter.

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