Page 314 - MARSIUM'21 COMP OF PAPER

Intan Yusniza (2022)

Website
Functionality

H1
Website Quality
H2
The evaluation on
Website H3 the hotel website
Usability performance
towards customer
H4 reservation
Online Travel
Agency H5

Trust

HIPOTHESIS
The dimension of website functionality has significance influence
H1 on the performance website hotels
The dimension of website quality has significance influence on
H2 the performance website hotels
The dimension of website usability has significance influence on
H3 the performance website hotels
The effect of the Online Travel Agency has significance influence
H4 of the performance website quality towards the customers
reservation
The dimension of customer trust has significance influence on the
H5 performance website hotels

Table 2. Hypothesis

2.6 CHAPTER SUMMARY

In this chapter, provided an overview of theories related to website assessment, and discussed the underlying dimensions
of website quality, functionality, usability, trust and also another factor that influence customer reservation Hoteliers and
academic researchers have been working hard to improve the quality of hotel websites and achieve the goal of generating
income. This study evaluated the various terminology and expressions used for hotel website evaluations through a
comprehensive literature analysis and chronologically tracked the changes in website evaluation models from the late 1990s
to early 2018. The findings backed up the importance of information quality and showed that, in the last decade, website
rating approaches have become more diversified than before. To make the hotel websites more competitive in the market,
hoteliers should ensure the quality of their hotel information. A hotel's website should have accurate, comprehensive, and up-
to-date information (Marcussen, 2008). In addition, after accomplishing the goal of basic level information distribution, hotel
management should make an effort to achieve high-level information communication by employing their websites for
successful CRM rather than only for information dissemination. The following chapter will discuss the methodology used in
this study.

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