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towards the KKKL Express’s website. Respondents are asked to select from a list of options in a series of questionnaires. Besides, the purpose
of a Likert scale is to measure the strength of an answer by using levels of agreement and satisfaction ranging from "strongly disagree/strongly
dissatisfied" (1) to "strongly agree/strongly satisfied" (5). The table 3.0 shows the detailed questions of the survey:

MANIFEST
SECTION MEASUREMENT QUESTIONS
VARIABLE
Gender Nominal
Age Nominal

Education Level Nominal
Race Nominal
Part A: Demographic
Nationality Nominal
Monthly Income Nominal

How many times have you visited the KKKL Express’s website? Nominal
Common online booking channel for KKKL Express's tickets. Nominal
IC1. KKKL Express's website provides sufficient and detailed information. Likert Scale
IC2. KKKL Express's website provides relevant information. Likert Scale

Part B: Information Content IC3. KKKL Express's website provides up-to-date information. Likert Scale
IC4. The information on KKKL Express's website is easy to read. Likert Scale
IC5. The information on KKKL Express's website is easy to understand. Likert Scale
VA1. Fonts are well-used on the KKKL Express's website. Likert Scale
VA2. Colours are well-used on the KKKL Express's website. Likert Scale

Part C: Visual Aesthetic VA3. The layout on KKKL Express's website is neat and attractive. Likert Scale
VA4. The design on KKKL Express's website matches the brand image. Likert Scale
VA5. KKKL Express's website has an attractive appearance. Likert Scale

N1. I can navigate to other pages easily. Likert Scale
N2. I can navigate to other pages correctly. Likert Scale

Part D: Navigation N3. I can differentiate link easily on the KKKL Express's website. Likert Scale
N4. I can easily search and find what I want on the website. Likert Scale
N5. KKKL Express’s website provides organised and sufficient links. Likert Scale
I1. I can easily provide my feedback to the website. Likert Scale
I2. I can know their live feed of social media platform from the website. Likert Scale

I3. I can easily solve my inquiry through live chat or chat-bots. Likert Scale
Part E: Interactivity
I4. I can drop comments or contents on the website. Likert Scale
I5. Multimedia contents are well-used on the KKKL Express’s website (exp:
Likert Scale
images, videos, animation)

Please rate your satisfaction with the performance of each website design element Likert Scale
Part F: User Satisfaction of KKKL Express.

Please rate your overall satisfaction towards the KKKL Express's website. Likert Scale

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