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342 Ali & Ahmad (2018)

■ 4.0 DATA ANALYSIS PLAN

Through the use of Google Forms, 185 sets of surveys were obtained from respondents. However, four questions were discarded since the
respondents had never visited the KKKL Express’s website before. Following the exclusion of four questionnaires, the study acquired 181
surveys and collected more than 125 questionnaires that met the minimum criterion, giving it a 90 percent confidence level for further
analysis.

4.1 Profile of Respondents

This study is to collect respondent demographics such as gender, age, education level, race, nationality, and many other factors. The
demographic data to be collected in this study is shown in the table below.

Table 4.0: Summary of Respondent’s Demographic Profile

Demographic Category
Male
Gender
Female
Below 18 years old
18-20 years old

21-23 years old
Above 23 years old
Age Diploma
Degree
Master
PhD
Others
Malay
Chinese
Race
Indian
Others
Malaysian
Nationality
Non-Malaysian
RM1000 and below
RM1001-RM2000

Monthly Income RM2001-RM3000
RM3001 and above
Others
How many times have you 1-3 times
visited the KKKL Express’s 4-6 times

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