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The correlation between two variables was determined using Pearson correlation analysis. The numerical number might be anywhere between
-1.0 and +1.0. The value r = 1 denotes the perfect strength of the link between two variables, while the negative sign denotes direction
(Pallant, 2007). Meanwhile, if the value is -1, it denotes that a perfect negative correlation between the two variables.

4.8 Summary of Analysis Plan

Table 4.0 summarized the hypothesis that was support from the result of analysis below:

Table 4.0: Summary of Hypothesis Testing and Analysis Plan

Research Hypotheses Analysis Plan
H1: There is a significant relationship between information Multiple Regression
content and user satisfaction on the KKKL Express’s website.
H2: There is a strong link between visual aesthetics and user Multiple Regression
satisfaction on the KKKL Express’s website.
H3: KKKL Express’s website navigation will have a strong Multiple Regression
effect on user satisfaction.
H4: KKKL Express’s website interactivity will have a strong Multiple Regression
influence on user satisfaction.

■ 5.0 EXPECTATION & RECOMMENDATION

Upon completion of the project, I expect to be able to clearly establish the relationship between website design elements and user satisfaction.
What I want to prove is that website design elements have a major impact on customer satisfaction when browsing a website. The proper
allocation of website design elements will enhance online clients' ability to articulate their needs and wants, increase the comfort levels in
their purchasing judgments, and deliver a positive transaction for them. Meanwhile, when a poorly designed website is presented, it can
frustrate users and result in a high "bounce rate", or people visiting the entrance page without exploring other pages within the site.

■ 6.0 CONCLUSION
In conclusion, every field should provide their best quality website by developing a convenient and comfortable design that is easy to access,
process, and explore, in order to positively influence visitor purchasing behaviour and in the end, leads to a satisfactory experience.

■ 7.0 ACKNOWLEDGEMENT
I wish to thank a number of people for their contributions and assistance with this research. Firstly, I would like to express my deep
appreciation to Dr. Noor Hazarina, my research supervisor, for her patient guidance and valuable suggestions during the planning and
development of this research work. Her willingness to devote her time so generously has been very much appreciated. This report would not
have developed if it hadn't been for her ongoing teaching and assistance. In addition, I would like to acknowledge the help provided by

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