Page 461 - MARSIUM'21 COMP OF PAPER

Muhamad Rifqi Zafran Bin Abdul Hakim (2022)
2.3 Research Framework Model

Figure 2.0: Five-Construct Theoretical Model of Sales Performance.

3.0 METHODOLOGY
3.1 Research Design
The research design also specifies all those other study components depending on the type described below, such as variables,
hypotheses, pilot tests, methods, and statistical analyses (Creswell et al., 2018). In other words, the research design explains how the
researcher investigates the primary research issue and therefore forms part of the research proposal (Imed Bouchrika, 2020).
Quantitative research has to be implemented throughout this project. As a researcher create a series of questionnaires to gather data and
information from the respondents. This study will only use one technique to disseminate the survey through Google Form. Because of the
Covid-19 outbreak, physical contact is not recommended. According to Vagias and Wade (2006), the Likert scale has five degrees of
agreement: strongly agree, agree, neutral, disagree, and strongly disagree.

3.2 Population And Sampling
The respondent for this research is selected among sales staff in Navegacion Shipping (J) Sdn Bhd and those related to this field. The word "population"
refers to a collective of people, organizations, items, and so forth that have similar features and are of interest to the researcher. The groupings' shared traits
set themapart fromother individuals, institutions, and things. Theworduniverse is sometimesused interchangeably with thetermpopulation (Dr. Rafeedalie,
2018). The sample is a simplified, accessible subset of a larger group. It is a subset of a more significant population with its features. When population
numbers are too huge for such a test to include all potential members or observations, samples are required in data analysis. (Adam Hayes, 2017). The
statistical power analysis table indicated that four independent variables needed a sample size of 118 respondents (Cohen, 1992. The sample was chosen
depending on the circumstances of the investigation. But the number of respondents would have to be greater than the value (118 responses) in order to
assure the validity of the research study. The sample technique applied in this study is non-probability sampling, often known as judgmental sampling. This
sampling technique is widely utilized in research, with respondents being chosen based on their accessibility and availability.

3.3 Data Collection
Data collection systematically collects and measures information on interest factors that will allow the respondents to identify
research questions, test hypotheses, and evaluate results (Kabir, 2016). Inaccurate gathering of data leads to inappropriate findings.
Two kinds of data are primary and secondary data for this collecting data. Primary data consist of information collected for certain
specific goals, and primary data are also collected via research and surveys. Secondary data is information that already exists that is
gathered for a particular purpose. Secondary data is cheaper compared to primary data, and it's not time-consuming. But for this research
will use primary data, secondary data and survey as a medium to complete this research.

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