Page 496 - MARSIUM'21 COMP OF PAPER

Muhammad Amirul Asraf Bin Sungip (2022)

Aaker, D. (2014). Aaker on branding: 20 principles that drive success. Morgan James Publishing.
Akkucuk, U., & Esmaeili, J. (2016). The Impact of Brands on Consumer Buying Behavior: An Empirical Study on
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Alkhawaldeh, A. (2017). The Effect of Brand Awareness on Brand Loyalty : Mediating Role of Brand Commitment.
Anderson, B. (2010). Migration, immigration controls and the fashioning of precarious workers. Work, Employment and
Society, 24(2), 300–317. https://doi.org/10.1177/0950017010362141
Anderson, J. T. (2020). Managing labour migration in Malaysia: foreign workers and the challenges of ‘control’ beyond
liberal democracies. Third World Quarterly, 0(0), 1–19. https://doi.org/10.1080/01436597.2020.1784003
Bernama. (2021, April 18). Over 70% of employers fail to comply with minimum housing standards, says Deputy HR
Minister | The Star. The Star. https://www.thestar.com.my/news/nation/2021/04/18/over-70-of-employers-fail-to-
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Bhuian, S. N. (1997). Marketing cues and perceived quality: Perceptions of Saudi consumers toward products of the US,
Japan, Germany, Italy, UK and France. Journal of Quality Management, 2(2), 217–234.
Brown, B. P., Zablah, A. R., Bellenger, D. N., & Johnston, W. J. (2011). When do B2B brands influence the decision
making of organizational buyers? An examination of the relationship between purchase risk and brand sensitivity.
International Journal of Research in Marketing, 28(3), 194–204. https://doi.org/10.1016/j.ijresmar.2011.03.004
Chi, H. K. (2009). The Impact of Brand Awareness on Consumer Purchase Intention: The Mediating Effect of Perceived
Quality and Brand Loyalty. The Journal of International Management Studies, 4(1), 135–144.
Cobb-Walgren, C. J., Pilling, B. K., & Barksdale Jr, H. C. (2017). Does Marketing Need Better Marketing? A Creative
Approach to Understanding Student Perceptions of the Marketing Major. E-Journal of Business Education and
Scholarship of Teaching, 11(1), 97–117.
Dodds, W. B. (2015). Framing deals to influence consumers’ buying intentions: An exploratory study. In New Meanings
for Marketing in a New Millennium (pp. 94–99). Springer.
Dodds, W. B., Monroe, K. B., & Grewal, D. (1991). Effects of Price , Brand , and Store Information on Buyers ’ Product
Evaluations. XXVIII(August), 307–319.

Huarng, K.-H., Yu, T. H.-K., & Huang, J. J. (2010). The impacts of instructional video advertising on customer purchasing
intentions on the Internet. Service Business, 4(1), 27–36.
Ida Lim. (2020, August 30). New rules for employees’ minimum housing standards from Sept 1: Employers to comply or
be fined RM50,000 | Malaysia | Malay Mail. Malay Mail.
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Jacoby, J., & Morrin, M. (2015). Consumer psychology. In International Encyclopedia of the Social & Behavioral
Sciences: Second Edition (pp. 738–743). Elsevier Inc.

Jacoby, J., Olson, J. C., & Olson, J. C. (1985). Perceived quality: How consumers view stores and merchandise. Lexington
Books.
Joppe, M. (2012). Migrant workers: Challenges and opportunities in addressing tourism labour shortages. Tourism
Management, 33(3), 662–671. https://doi.org/10.1016/j.tourman.2011.07.009
Kaur, A. (2010). Labour migration in Southeast Asia: Migration policies, labour exploitation and regulation. Journal of the
Asia Pacific Economy, 15(1), 6–19. https://doi.org/10.1080/13547860903488195

Kukar-Kinney, M., Ridgway, N. M., & Monroe, K. B. (2012). The role of price in the behavior and purchase decisions of
compulsive buyers. Journal of Retailing, 88(1), 63–71.
Kuo, Y.-F., Wu, C.-M., & Deng, W.-J. (2009). The relationships among service quality, perceived value, customer
satisfaction, and post-purchase intention in mobile value-added services. Computers in Human Behavior, 25(4), 887–
896.
Moorman, C., Zaltman, G., & Deshpande, R. (1992). Relationships between providers and users of market research: The
dynamics of trust within and between organizations. Journal of Marketing Research, 29(3), 314–328.

Parasuraman, A., & Grewal, D. (2000). The impact of technology on the quality-value-loyalty chain: a research agenda.
Journal of the Academy of Marketing Science, 28(1), 168–174.
Petrick, J. F. (2002). Development of a multi-dimensional scale for measuring the perceived value of a service. Journal of
Leisure Research, 34(2), 119–134.

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