Page 506 - MARSIUM'21 COMP OF PAPER

4.6 INFERRENTIAL ANALYSIS

4.6.1 MULTIPLE REGRESSION ANALYSIS

Table 5: Coefficients for Relationship between Independent Variables and Purchase Intention

Coefficients
Model Unstandardized Coefficients Std. Standardized t Sig.
B Error Coefficients Beta
1 (Constant) 1.261 0.327 3.861 0.000
Product 0.346 0.097 0.309 3.554 0.001
Price 0.270 0.108 0.276 2.511 0.013
Place -0.75 0.095 -0.078 -0.795 0.428
Promotion 0.178 0.057 0.289 3.135 0.002
a. Dependent Variable: Purchase Intention

The results from the Table 5 shows that product, price, and promotion were significantly and positively related to purchase
intention. However, the p-value of place (p=0.428) was greater than 0.05 and was not significantly related to purchase intention. The beta
value for product was 0.309, price was 0.276, and promotion was 0.289. Product variable had the highest beta value (0.309) among all the
independent variables. Therefore, product is considered as the important predictor in this study. Thus, R2 statistic is computed.

4.7 SUMMARY OF HYPOTHESES

Table 6: Summary of Hypotheses

Items Hypothesis P-Value (<0.05) Result
Product H1: Product element has a significant and positive relationship with 0.001 Supported
purchase intention of plumbing and maintenance services.

Price H2: Price element has a significant and positive relationship with 0.013 Supported
purchase intention of plumbing and maintenance services.

Place H3: Place element has a significant and positive relationship with 0.428 Not Supported
purchase intention of plumbing and maintenance services.
Promotion H4: Promotion element has a significant and positive relationship with 0.002 Supported
purchase intention of plumbing and maintenance services.

Table 5.0 shows the result for hypotheses testing. Among four hypotheses, hypotheses 1, hypotheses 2, and hypotheses 4 are
supported. Product, price and promotion elements have a significant and positive relationship with purchase intention of plumbing and
maintenance services. Only Hypothesis 3 which is the relationship between place and purchase intention is not supported.

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