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multiracial friends, namely Joseph, Ah Keong, Arathi, and Anang. They were good friends
and also Hakim’s classmates who always supported and encouraged Hakim to fast.

4.1.4 The main values found in the Donut Ke Karipap

Through the content analysis of the Raya Donut ke Karipap advertisement video, the
researcher found that there are noble values in this advertisement video that can give a
positive message and a good example to the audience. Among the noble values found by
the researchers in Donut to Karipap are kindness, tolerance, respect, appreciation,
camaraderie and perseverance. For example, at minute 0:49, this scene shows the situation
in the classroom when class time is over, all the students stand up and thank their teacher.
At 3:02 minutes, Hakim gave the karipap he bought to a woman and her daughter who were
sitting on the side of the road. Hakim's generous attitude touched the feelings of his friends
who were watching him. The next example, at minute 1:21, this scene shows Hakim’s
friends encouraging Hakim to fast fully that day and they promise to fast with Hakim the
next day if Hakim succeeds in fasting that day.

Figure 1: Appreciate and respect - All students stand to thank their teacher

Figure 2: Loyal Friendship - They encouraged Hakim to fast that day and promised to fast with
him if he succeeded in fasting that day.

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