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Figure 3: Generous - Hakim gave the Karipap he bought to a woman and her daughter who were
sitting by the side of the road.

4.1.5 Marketing elements of Petronas brands that used in Donut ke Karipap

Figure 4: Marketing elements used in Donut ke Karipap

Through content analysis of Donut ke Karipap, the researcher founds some marketing
elements about Petronas brands used in this web film. Figure 4, shows the marketing
elements in Donut ke Karipap. In this advertising video, the advertiser includes marketing
elements related to the Petronas brand such as Petronas petrol station, Petronas tanker
trailer, and Petronas gas. At 2:04 minutes, this scene shows a group of multiracial children
waiting for a bus at the bus stop located opposite the Petronas petrol station. The next scene
at minute 2:52 featured a Petronas tanker trailer passing a group of school students who
were watching their friend, Hakim who was buying karipap. Also, in the 2:58 minute, there
was a scene of a woman, a karipap seller who was frying karipap using Petronas gas.

4.2 Misi Riuh Raya (2018)

4.2.1 Storyline

Misi Riuh Raya tells the story of the challenge of five siblings who work together to make
a surprise return to their hometown for Hari Raya with their parents. Each sibling is given
a different task and mission to ensure that Hari Raya is complete with the whole family.

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