Page 603 - MARSIUM'21 COMP OF PAPER

Figure 5: A boy helped Pak Su enter the train

Figure 6: Pak Long helped Mak Lang's husband lift the sofa

4.2.4 Marketing elements of Petronas brands that used in Misi Riuh Raya

Figure 7: Marketing elements in “Misi Riuh Raya”. Clear shots of Petronas brands such
as Petronas green luggage, Petronas umbrella, and the petronas green colour of ‘baju
raya’.

Figure 7 shows the marketing elements of Petronas brands that the researcher found in this
advertisements video. In Misi Riuh Raya, advertisers incorporate marketing elements about
the Petronas brand to highlight the Petronas image and also to promote the Petronas brand
to the audience. Among the marketing elements found by the researchers as a result of
research on this advertising video is ‘Petronas green luggage’. This scene shows a woman,
Mak Teh, who wants to take a bus with some luggage and pots containing rendang to return
to the hometown to celebrate Hari Raya. The next marketing element is the ‘Petronas
umbrella’. The scene shows a woman holding a Petronas brand umbrella in the rain. At the
end of this advertisement video, there is also a marketing element, which is Petronas green
‘Hari Raya clothes’ worn by their families on the first Hari Raya. In this scene they are
getting ready to take family photos in the backyard.

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