Page 684 - MARSIUM'21 COMP OF PAPER

663 Nursahira (2021)

Stankevich, A. (2017). Explaining the Consumer Decision-Making Process: Critical Literature Review. Journal of International Business
Research and Marketing, Volume 2, Issue 6.
Stankevich, A. (2017). Explaining the Consumer Decision-Making Process: Critical Literature Review. Journal of International Business
Research and Marketing, 7-14.

Statistica. (n.d.). Global box office revenue from 2004 to 2020, by region. Retrieved from Statistica:
https://www.statista.com/statistics/264429/global-box-office-revenue-by-region/

Tabachnick, B. G., & Fidell, L. S. (2007). Using Multivariate Statistics (5th ed.). New York: Allyn and Bacon
Taber, K. S. (2017). The Use of Cronbach’s Alpha When Developing and Reporting Research Instruments in Science Education. Re Sci
Edu.

Wang, F., Zhan, Y., Li, X., & Zhu, H. (2010). Why do moviegoers go the theater? The role of prerelease media publicity and online word
of mouth in driving moviegoing behaviour. Journal of Interactive Advertising, 50-62.

Wang, F., Zhang, Y., Li, X., & Zhu, H. (2010). Why Do Moviegoers Go To The Theater? The Role of Prerelease Media Publicity and
Online Word of Mouth in Driving Moviegoing Behaviour. Journal of Interactive Advertising, 50-62.
Wikipedia. (n.d.). Upin & Ipin: The Lone Gibbon Kris. Retrieved from Wikipedia:
https://en.wikipedia.org/wiki/Upin_%26_Ipin:_The_Lone_Gibbon_Kris
Yi, H. W., Eileen, H., Ling, L. Y., & Wen, W. J. (2013). The Effect of Trailers, Critic Reviews, Star Power and Word of Mouth Toward
Decision Making on Movie Consumption. 120.

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