Page 681 - MARSIUM'21 COMP OF PAPER

660 Nursahira (2021)

decision making on Keris Siamang Tunggal movie consumption up to 47.6%. The research still missing out the 43.4% of the variables in the
study. R2 = 0.476 is half close to 1 and the differences between adjusted R2 and R2 are as small as 0.017. This indicates that the relationships
between independent variables and dependent variables are moderate.

a
Table 4.12: Table of ANOVA
Model Sum of Squares df Mean Square F Sig.
b
1 Regression 15.370 3 5.123 29.039 .000
Residual 16.937 96 .176
Total 32.307 99

a. Dependent variable: Decision Making on Keris Siamang Tunggal movie consumption.

b. Predictors: (Constant), mean score for trailer, mean score for critic reviews and mean score for word of mouth.

As shown in Table 4.12, the significance level is at p = 0.000 (a < 0.05) with F value of 29.039. The three independent variables have a
significant impact on the dependent variable, as shown by an acceptable p value and a positive F value.

Table 4.13: Summary of Coefficient for Multiple Regression Model
Unstandardized Coefficients Standardized
Coefficients
Model B Std. Error Beta t Sig.
1 (Constant) .310 .611 .507 .613
Trailer .266 .116 .177 2.295 .024
Critic Reviews .322 .051 .492 6.271 .000
Word of Mouth .336 .105 .254 3.209 .002

As shown in Table 4.14, there is a positive relationship between the significant level for three independent variables with dependent variable,
which indicates the significant value p, a < 0.05. Word of mouth has the highest beta value of 0.336, which proves as the most influential
factor for respondents in decision making of Keris Siamang Tunggal movie consumption. Besides, it is followed by critic reviews with beta
value of 0.322 and trailer with beta value of 0.266.

Figure 4.6: Normal Probability Plot of Regression Standardized Residual

Figure 4.6 indicates a linear relationship. This mean that all the independent variable, such as trailer, critic reviews and word of mouth are
linearly correlated to the dependant variable, which is the decision making in Keris Siamang Tunggal movie consumption.

4.8 Independent Sample T-Test

Table 4.14: Independent Sample T-Test Result

Gender N Mean Std. Deviation Std. Error Mean
Decision Female 47 4.1631 .58099 .08475

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