Page 701 - MARSIUM'21 COMP OF PAPER

680 Azifah & Hazarina (2022)

that has by the consumer on Tiarasa Escape’s Pinterest account. The board that provides in that Pinterest account is the main focus for the
majority of users. The way the management of this destination implementing the Pinterest account to reach the customers and attract them
to help on deciding for travel be as one of the aims of this research. The exact factor that needs to precise in generate any board is the main
focus for them. This destination’s management wonder about the element that needs to use by them to create perceive ease of use, perceive
trust, and more. The factor that push the travelers when searching in the Pinterest account will be focused on.

1.3 RESEARCH OBJECTIVES

The objective of this study is to investigate the influence of perceive ease of use, perceive usefulness, perceive trust and social capital on
local travellers’ destination selection?

1.4 RESEARCH QUESTIONS

In order to meet the purpose and objectives of study, the following research questions will be used to frame this study. The study listed 4
main research questions as mentioned below:

i. To what extend the perceive ease of use influence user to use Tiarasa Escape’s Pinterest Page
ii. To what extend the perceive usefulness influence user to use Tiarasa Escape’s Pinterest Page
iii. To what extend the perceive trust influence user to use Tiarasa Escape’s Pinterest Page
iv. To what extend the social capital influence user to use Tiarasa Escape’s Pinterest Page

1.5 LIMITATION OF THE STUDY

There are lot of limitation that need to face during along the way to settle this research. The most critical part is about the behavior of
consumers who are fill up the questionnaire by randomly click on the choices given. The questionnaire required the respondents to take 3
minutes to 5 minutes to finish up the questionnaire but with this behavior, they may settle fill up the questionnaire around 1 minutes only.
This effect the result on my study especially on the reliability test. Besides, the researcher also having problem in getting the amount of
respondents because the amount of Pinterest’ users in Malaysia is hard to find, plus the researcher need the amount of users around Malaysia.

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