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as well (Suki et al, 2012). To add on, perceived ease of use is referring to the ease of use that can operate in the Pinterest sites such as look
on board or used the Pinterest account to straight search for the certain website of tourism destination. Simply said that either this can make
some extra engagement with the Pinterest account or not. A user- friendly and simple-to-operate site guarantees a great social media
experience for the user (Singh & Srivastave, 2019). Normally if the users define that it is hard to use, they will avoid using it and change to
another type of social media or change to use a different Pinterest account. According to previous study by Singh and Srivastava (2019),
there are two type of users that can define according to perceived ease of use variables which are users that ease with technology and quickly
adjust to new features on current sites and the second kind is user that using any social networking sites takes effort. This kind of user will
be terminate any sites that be complicated for them. Besides, user love to use social networking site that link to one another with other sites
(Singh and Srivastava, 2019) like Pinterest.Most of the researchers believe that perceived ease of use have significant relationship with the
intention of user to use social sites like Pinterest. As revealed by Singh and Srivastave (2019), for those that have high level of perceived
ease of use will display high intention to use that social sites or social media. The researchers revealed that perceived ease of use effect
intention to use Pinterest. Based on this discussion, the following hypothesis were proposed.

H1: There is positive significant relationship between perceived ease of use and intention to use Pinterest for travel purpose

2.4 PERCEIVED USEFULNESS

Perceived usefulness is defined as the degree to which a person believes that using a particular system would enhance his or her job
performance. Researchers (Singh and Srivastava, 2019) mentioned that the percentage of travellers who feel that utilising social media
(Pinterest) would improve their vacation experience is represented by perceived usefulness. Researchers (Koufaris, 2002; Morgan-Thomas
and Velaotsou, 2013) indicate that perceive ease of use has direct positive impact on perceive usefulness, and perceive usefulness has direct
positive effect on the online experience. According to Suki et al. (2012), usefulness influences acceptance of novel technologies. Perceived
usefulness explains that social media can help travelers in their travel experience. Not even travelers, but all consumers want to minimize
the risk in making any decision. Travelers seek for the lesser risk that associated with travel and for what that they get consulted by any
possible resources. Travelers will find the account that much benefit and less risk for them in whatever situation. About 80 percent of the
travelers used social media to research the destination before actually leaving and because of the limited time for a holiday so they did a lot
of research (online) before leaving. (Singh & Srivastava, 2019). Online platform is used by the user to search for destination, flight, itinerary,
weather, culture at travel destination and more. So all in one platform really needed for them. Pinterest adds to the convenience, saves time,
helps in customizing and gives information during travel (Singh and Srivastava, 2019). All the discussion refer to the significant relationship
between perceived usefulness and the intention to use Pinterest for travel. Thus, the hypothesis for this generated below:

H 2: There is positive significant relationship between perceived usefulness and intention to use Pinterest for travel purpose

2.5 PERCEIVED TRUST

Perceived trust (PT) is the belief on the information that the user finds on social media or Pinterest for his or her travel needs is objective,
reliable, and relevant (Singh and Srivastava, 2019). Consumer perceptions of how a site will deliver on expectations, the credibility of a site's
content, and the confidence the site commands are all factors that influence online trust. (Bart, Shankar, Sultan & Urban, 2005). As in
Pinterest, there is a space that users can put their comments. The more positive comments, the more people or travellers will trust them. The
extent to which the travellers rely on these posts to make their own travel decisions is the perceived trust of the Pinterest account. In total 48
percent of travellers relied more on social media postings than posts on official tourist websites, with more than 40 percent trusting the
information to make changes in their schedule (Singh & Srivastava, 2019). Besides that, the official sites are often slow to respond to
immediate changes in the travel circumstances like the closure of the place for a couple of days for maintenance or changes in the visiting
hours (Singh & Srivastava, 2019). Before travel, the tourist will check on the review for a viral place or any interesting activities that can
plan to do at the tourism destination. All of this just by using any social media such as Pinterest to be a trusted platform that they can rely
on. According to the study by Singh and Srivastava (2019), perceived trust is important for destination decision and information search.
During the trip, perceived trust was shown through the usage of social media to research restaurant reviews and activities to do at the
destination (Singh and Srivastava, 2019). Those points proves that perceived trust play an important role in user intention to use social media
(Pinterest) for travel. From this, the following hypothesis were proposed.

H3: There is positive significant relationship between perceived trust and intention to use Pinterest for travel purpose

2.6 SOCIAL CAPITAL

Social capital can be defined as the networks of relationships among people who live and work in a particular society, enabling that society
to function effectively. The social capital theory contends that social relationships are resources that can lead to the development and
accumulation of human capital and in evolutionary terms. Social capital can be defined as any feature of a social relationship that yields
reproductive benefits. (Machalek & Martin, 2015). Individuals with a large social circle who tend to connect and interact more with people
are said to have a higher social capital (Singh and Srivastava, 2019). The concept may be extended to the internet world and translate to the
number of online contact and interactions (Singh & Srivastava, 2019). Social media affect the users’ social capital by maintaining the existing
relationships and creating new connections with those who are geographically dispersed on a large scale in a virtual location (Vitak et

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