Page 704 - MARSIUM'21 COMP OF PAPER

683 Azifah & Hazarina (2022)

2.2.2.2 MALAYSIA

Figure 2
Source by Simon Kemp (2021)

Figure 2 shows the total population, mobile connections, internet users and active social media users in Malaysia in January 2021.
According to that figure total population in Malaysia is 32.57 million. Internet users in Malaysia is 84.2 percent from total population which
are 27.43 million. Besides that, 28 million of user are an active social media users.

Figure 3
Source by Simon Kemp (2021)

Based on Figure 3 shows that the percentage of internet users aged 16 to 64 that has used each platform in past month in Malaysia.
The most common platforms that use by Malaysians is Youtube, Whatsapp, Facebook and Instagram. Besides, Pinterest users that aged 16
to 64 in Malaysia still low which is 30.4 percent out of 22.1 million users in this age. The lowest users in Malaysia is Line, Red Dit and
Tumbler.

2.3 PERCEIVED EASE OF USE

Perceived ease of use is also clarified as the degree to which a person believe that using a particular system would be free of effort (O.Gibreel
et al, 2018). Platform which is easy to use that make consumers' lives easier can lead to positive sentiments about the platform and businesses
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