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682 Azifah & Hazarina (2022)

cart (Bercovinci, 2014). Guided search in developed in the Pinterest to help users to follow specific categories, making discovery faster when
looking for and kind of products or services (Weber, 2014). Pinterest can be recognize as fastest-growing social networking site that captured
the users’ and retailers’ attention because of it characteristic which are providing board in visual that can pin and customize by the users as
well as retailers. Seven stage were highlighted by Nichollas (2012) to assist retailers in developing a Pinterest presence: 1) create a user name
that includes profile data and a brand image, 2) leverage brand values rather than just a lengthy list of product images, 3) develop concepts
rather than product promotion to express a visual identity, 4) include prices to indicate that items can be purchased, 5) use hashtags to
guarantee that the brand is visible during consumer searches, 6) add ‘Pin It’ button to the retailer website and finally engage with the users.

2.2.2.1 WORLDWIDE

Figure 1
Source by Statista Research Department, Nov 11, 2021

Based on Figure 1 above shows the number of monthly active Pinterest users worldwide from first quarter 2016 to third quarter 2021 in
millions. Majority claims that the use on Pinterest is rising around the world year by year because of the special features, ‘Pin It’ button and
image dominant approach. From first quarter 2016 until first quarter 2018, the number of active users keep increase but it the numbers goes
down on second quarter 2018. Surprisingly it keep on growing from third quarter 2018 until first quarter this year. Unfortunately, the number
of active users declining on second quarter 2021 to third quarter on same year. It maybe because of users more focus on other social media
during this duration.

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