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environment leads to the formation of unity between the races. With racial unity, Malaysians will be united in doing anything. On the other
hand, it can sustain the image of the country across the world.

2.2 HYPOTHESIS DEVELOPMENT

2.3 CHARACTER ARCHETYPES

As shown in Upin and Ipin animation series and movies, there are some characters represent various races and cultural backgrounds. For
example, the Malay characters are Upin, Ipin, Opah, Kak Ros, Mail, Fizi, Ehsan, Ijat, Dzul, Abang Salleh, Cikgu Jasmin and Tok Dalang.
While the Indian ethnic group can be seen by the characters of Uncle Muthu, Jarjit, and Devi, and Mei Mei and Ah Tong represent the
Chinese ethnic group. In addition, there are characters from Indonesia which are Susanti.

These characters illustrate various ethnic characters who are allowed to engage or connect with the main characters, Upin and Ipin, as well
as other characters, and can influence the young people’s behavior. The character archetypes shown in this animation demonstrates that
young people’s behavior is important in this era of globalization and the moral values and good lessons can be learned by today’s people
especially children. Relying on the explanation given above, the researcher hypotheses:

H1: Character archetypes in Upin and Ipin animation will influence young people’s behavior.

H01: Character archetypes in Upin and Ipin animation will not influence young people’s behavior.

2.4 STORYTELLING

The social and cultural activity of exchanging stories, sometimes with creativity, dramas, or elaboration, is referred to the storytelling.
(Wikepedia, 2021). Each culture seems to have its own stories or narratives which are used for enjoyment, learning, environmental
preservation, or ethical intrathecal. In stories and storytelling, storyline, characters, and a storytelling viewpoint are all significant factors.
The element of dialogue in Upin and Ipin animation series uses a deeper understanding of the suitable language style in dialogues for children
(HARIS, 2019). So that, young people can learn and improve their behavior from the animation they watched. Therefore, the following
hypothesis was generated:

H2: Storytelling in Upin and Ipin animation will influence young people’s behavior.

H02: Storytelling in Upin and Ipin animation will not influence young people’s behavior.

2.5 LANGUAGE USED

Since Upin and Ipin is a Malaysian-based animation, it must highly influence young people’s behavior which has a lot of different attitudes.
In this animation, it shows that a lot of the multi-racial characters like Upin and Ipin are Malay, Jarjit and Devi are Indian, Mei Mei and Ah
Tong are Chinese and much more. Even though there is a difference between their races, they still use the same language to communicate
with the Malay language, as it is Malaysia’s main language. In order to sustain the good behavior of young people through language used,
learning Malay language should be emphasized from primary school.

However, other languages such as English, Tamil and Mandarin, should not be neglected and not forgotten. Thus, a multi-racial society can
be maintained. By learning the Malay language at such a young age, Malaysians can communicate easily and be connected. This animation
also can be watched in English too. So, if there are parents who want their children to learn English, can change it. Since this Malaysian
television series is highly influenced, people across the Malay-archipelago can learn these languages from this source. Therefore, the
researcher hypothesizes:

H3: Language used in Upin and Ipin animation will influence young people’s behavior.

H03: Language used in Upin and Ipin animation will not influence young people’s behavior.

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