Page 767 - MARSIUM'21 COMP OF PAPER
P. 767

746                                        Alya (2022)

            Roozy, E., Arastoo, M. A., & Vazifehdust, H. (2014). Effect of Brand Equity on Consumer Purchase Intention. Indian J.Sci.Res, 6(1),
                 212–217.

            Rukuni,  T. F.,  Maziriri, E. T., Africa,  S.,  Mofoka,  T.,  &  Africa,  S.  (2020).  Social Media  Strategies  on  Brand  Awareness  at  a Small
                 Business Consultancy Firm in South Africa. 4–22.

            Shabbir,  M.  Q.,  Khan,  A.  A.,  &  Khan,  S.  R.  (2017).  Brand  Loyalty  Brand  Image  and  Brand  Equity:  the  Mediating  Role  of  Brand
                 Awareness. International Journal of Innovation and Applied Studies, 19(2), 416–423. http://www.ijias.issr-journals.org/

            Suhaini, M. D., Noor Hasmini, A. G., & Sahadah, A. (2016). The Effect of Brand Personality on Brand Equity in the Service Section. The
                 International Journal of Business and Management Research, 3(5), 19–33.

            Suki, N. M. (2014). Young consumers ’ insights on brand equity. https://doi.org/10.1108/IJRDM-02-2014-0024

            Yeo, S. F., Khoo, Y. H., Tan, C. L., & Lim, K. B. (2020). Product  packaging: Impact on customers’ purchase intention. International
                 Journal of Business and Society, 21(2), 857–864.


























































                                                                                                                 746
   762   763   764   765   766   767   768   769   770   771   772