Page 772 - MARSIUM'21 COMP OF PAPER

751 Rahimah & Dr.Norzafir(2021)

Thematic Analysis provides an entrance into research methods that may seem vague, confusing, theoretically hard, and overly
complicated (Virginia Braun & Victoria Clarke, 2006). Braun and Clarke (2006) divided thematic analysis into six steps which is:

STEP 1- Familiarise with the collected data.
- Go through the audio recording, listen it repeatly, the start
taking notes

STEP 2- Create coding and put it into a group and describe.

- Highlight or take note the interesting data and create the code to form
a themes pattern based on the recording. Highlight the codes to easy
match with other similar code

STEP 3- Searching the themes using code that has been highlighted

Extract the interesting data and combine the code into the broad level of theme.
For example, Mcd, KFC and Pizza Hut to be in one code which is fast food.

STEP 4- Review the all selected theme
Review all the extracted theme, review whether the themes relevant or not
because it may be overlap themes.

STEP 5- Defining and Naming Themes

Define the theme and analyse the data with the nice themes’s name. Nice and
clear name can make easy to the reader to understand what is theme meaning.

STEP 6 – Prepare the report

Write up the data that is supported by theme as evidence. It is important that the
report has logical and interesting data across the theme.

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