Page 773 - MARSIUM'21 COMP OF PAPER

752 Rahimah & Dr.Norzafir(2021)

4.0 Finding
4.1 Profile of Respondents
The total number of respondents for this study is 8. There are four from the staff and four for the retailers.
Table 4 (a): Staff Respondent Table 4 (b): Retailers Respondent

Respondent Background Respondent Background
Respondent 1 26 years old and live in Respondent 5 32 years old and live in Sg
Pinang Tunggal, Kepala Petani, Kedah.
Batas.
Respondent 2 30 years old and live in Sg Respondent 6 28 years old and live in
Petani, Kedah. Penaga, Penang.
Respondent 3 24 years old and live in Sg Respondent 7 30 years old and live in
Petani, Kedah. Penaga, Penang.
Respondent 4 25 years old and live in Sg Respondent 8 28 years old and live in Bagan
Petani, Kedah Serai, Perak

4.2 Suitable Marketing Channel for Minyak Cap Lesong product distribution
4.2.1 Direct Selling

“ I agree more if use direct selling because it's easier for me to add items because sometimes wholesalers are slow to send and
restock items” Respondent 5
From the interview, respondent 1 also said direct selling is the suitable Marketing Channel because it will be easier to retailers to
get their stock without waiting Wholesalers sending it to their outlet or grocery shop. While respondent 2 also agree if using
direct selling for distribute Minyak Cap Lesong because it also can contribute in increase the revenue.
“But if only using direct selling is difficult for a handful of retailers. Sometimes retailers do not have time to buy directly from the
factory, some are difficult to buy because there is no suitable vehicle. In addition, the amount of fuel can sometimes exceed the
vehicle's load limit if a suitable vehicle is not used. So direct selling is not suitable for this retailer.” Respondent 6
4.2.2 Selling through intermediaries
“I am more comfortable with this situation. This method is simpler and more organized. It can also help agents to get commissions
on their sales.”Respondent 3
Overview from the interview respondent 3 agrees if this type of marketing channel is suitable for this business. Because currently
this channel is used and has no problems.While respondent 4 is not so agree with this method.
“This method may be appropriate but sometimes the goods do not arrive on time. Sometimes, agents or wholesalers are slow to
come and restock items. Some of them are less committed, so customers will easily turn to other brands.” Respondent 4
4.2.3 Dual distributions / Multi Channel distribution
“This method is very suitable, when compared to other methods it is the most suitable” Respondent 7

From the interview, it shows almost all the respondent agree to apply this method. Respondent 6 suggest to apply this method into
Minyak Cap Lesong. “Minyak Cap Lesong may not be known to many people maybe because of the distribution method used
is only selling through intermediaries. Perhaps the Company can diversify their sales methods between selling directly to retailers
and not relying too much on other agents or distributors.”
Respondent 5 said “Multi-channel is very good, it is very easy for customers to get this product.” He stated that multi-channel
can help consumers to buy and get this product. In relation to that, respondent 8 also gave a suggestion to the company to improve
the website so that customers can place orders through the website without having to contact directly to the factory. This
sophisticated age is very suitable because everything can be done at your fingertips.
4.3 Challenges to use multichannel distribution for Minyak Cap Lesong

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