Page 777 - MARSIUM'21 COMP OF PAPER
P. 777

756                                  Rahimah & Dr.Norzafir(2021)


                 Tetteh, A., & Xu, Q. (2014). Supply chain distribution networks: single-, dual-, & omni-channel. Interdisciplinary Journal of
                 Research in Business, ISSN, 2046, 7141

                 Valos, M. J.  (2008). A qualitative study of multi-channel  marketing performance measurement  issues. Journal of Database
                 Marketing & Customer Strategy Management, 15(4), 239-248.

                 Van  Bruggen,  G.  H.,  Kacker,  M.,  &  Nieuwlaat,  C.  (2005).  The  impact  of  channel  function  performance  on  buyer–seller
                 relationships in marketing channels. International Journal of Research in Marketing, 22(2), 141-158.

                 Vázquez-Casielles, R., Iglesias, V., & Varela-Neira, C. (2013). Collaborative manufacturer-distributor relationships: the role of
                 governance, information sharing and creativity. Journal of Business & Industrial Marketing.

                 Yan, R. (2011). Managing channel coordination in a multi-channel manufacturer–retailer supply chain. Industrial Marketing
                 Management, 40(4), 636-642.



























































                                                                                                                 756
   772   773   774   775   776   777   778   779   780   781   782