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There are have some interviews do not want to be interviewed and some of them have no time attend the interview session.
5.4 RESEARCH RECOMMENDATION
Some recommendations for future research. The research can try to conduct a study at the headquarters in order get more
respondent and have a better result. Other than that, if the researcher chooses to conduct a researcher at Headquarters maybe they
can try to use quantitative method instead of qualitative because it more suitable with the areas.
5.5 CONCLUSION
Distribution channel is a very important marketing strategy in a company, especially those that carry out manufacturing activities.
Distribution channels are also closely linked between wholesalers, retailers, consumers and so on. Finding from this study show
that multi-channel are the most effective distribution channel because it involve many ways to distribute the productto the
consumer. It also give benefit to company because it can contribute in revenue and also can increase level of consumer awareness
toward this product.The finding from this study maybe can help the company to improve their distribution channel.
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