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791 Suhailiey & Adaviah (2022)

Data No. of Questionnaire
Determined Sample Size (Hair et al. (2010) + Distributed 100
Collected Questionnaire (Google Form) 140
Usable Data 140
Response Rate >40; higher than determined

4.2 Profile of Respondents

The demographic profiles of the respondents for this research were collected as shown in the Table 4.2 below. There were 27.9% (39) males
and 72.1% (101) females who had participated in this research. In term of age, the majority with a total 69 respondents (49.3%) are 21 – 30
years old and followed by the others age group. Meanwhile, the least group age which below 20 years old are consists of 3 respondents
(2.1%) only. The highest involvement in the research is from Malay respondents with 125 respondents (89.3%) followed by Chinese
respondents with the 8 respondents (5.7%). Indian also recorded 2 respondents (1.4%) while others race which consists of Bumiputera Sabah
and Sarawak are 5 respondents (3.6%). Besides, there are 76 respondents (54.3%) with educational level of degree and SPM recorded 36
respondents (25.7%). Then, it follows with the others educational level accordingly. In addition, this research has been participated by 30.0%
(42) employer from private sector followed by 19.3% (27) of them are self-employed. For income per month, the majority with a total of 55
respondents (39.3%) are earn RM1001 – RM3000. After that, it follows with RM1000 & below which consists of the 50 respondents (35.7%).
The involvement for this research was targeted at those who had used or consume the C2Joy Colostrum Milk produced by TDC Holdings
Sdn Bhd which are 100% (140) of the respondents through the online survey. Thus, the frequency and percentage for demographic of
respondents are illustrated as below.

Table 4.2: Profile of Respondents

Demographic Variables Frequency (F) Percentage (%)
Gender Male 39 27.9
Female 101 72.1
Age Below 20 years old 3 2.1
21 - 30 years old 69 49.3
31 - 40 years old 14 10.0
41 - 50 years old 34 24.3
Over 50 years old 20 14.3
Race Malay 125 89.3
Indian 2 1.4
Chinese 8 5.7
Others 5 3.6
Educational level SPM 36 25.7
Matrics / STPM / Diploma 16 11.4
Degree 76 54.3
Master / Phd 8 5.7
Others 4 2.9
Occupation status Private sector 42 30.0
Public sector 23 16.4
Self-employed 27 19.3
Retired 5 3.6
Student 21 15.0
Unemployed 18 12.9
Others 4 2.9
Income per month RM1000 & below 50 35.7
RM1001 – RM3000 55 39.3
RM3001 – RM6000 27 19.3
RM6001 & above 8 5.7
Have you ever used dietary Yes 140 100.0
supplements; C2Joy Colostrum
Milk produced by TDC No 0 0.0
Holdings Sdn Bhd?

791