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836                                       JieQi & Mazilah (2021)




          Aisyah, A., & Ariyati, Y. (2015). Effect Of Price, Quality Products And Quality Of Customer Satisfaction Level Printing PT UBC DIBATAM.
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          Charoensopa, K., Mungaomklang, A., & Chotithammaporn, W. (2020, March). Demand Trends In The Printing Industry Personnel In The
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          Cruz, A. V. (2015). Relationship between product quality and customer satisfaction.
          Dunlop,  P.  D.,  &  Lee,  K.  (2004).  Workplace  deviance,  organisational  citizenship  behaviour,  and  business  unit  performance:  The  bad
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          DAM, S. M., & DAM, T. C. (2021). Relationships between service quality, brand image, customer satisfaction, and customer loyalty. The
          Journal of Asian Finance, Economics and Business, 8(3), 585-593.
          Diputra, A. W., & Yasa, N. N. K. (2021). The Influence of Product Quality, Brand Image, Brand Trust on Customer Satisfaction and Loyalty.
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          Hamzah,  A.  A.,  &  Shamsudin,  M.  F.  (2020).  Why  customer  satisfaction  is  important  to  business?.  Journal  of  Undergraduate  Social
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          Hanif, M., Hafeez, S., & Riaz, A. (2010). Factors affecting customer satisfaction. International research journal of finance and economics, 60(1),
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          Hair, JF, Jr, Black, W.C., Babin, B.J. and Anderson, R.E. (2014), Multivariate Data Analysis, International Edition, Pearson Education,
          Harlow, Essex.
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          Imelda, A. (2020, April). Effect of Service Quality, Product Quality, and Price on Consumer Satisfaction and Its Impact on Customer Loyalty
          at Bekasi Branch Superindo  Supermarket.  In  Proceedings  of  the  6th  Annual  International  Conference  on Management Research (AICMaR
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                  in-2020 literature review. Asian Themes in Social Sciences Research, 1(1), 21-27.

          Malik, M. E., Ghafoor, M. M., & Hafiz, K. I. (2012). Impact of Brand Image, Service Quality and price on customer satisfaction in
          Pakistan Telecommunication sector. International journal of business and social science, 3(23).

          Moksony, F. (1990). Small is beautiful. The use and interpretation of R2 in social research. Szociologiai Szemle,I(2), 130-138








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