Page 914 - MARSIUM'21 COMP OF PAPER

915 Tan Yi Ting & Dr Adaviah (2022)
respondents were in the age between 19 - 28 years old with 79 (46.50%) while the age of 29 - 38 years
old contributed to 35 (20.60%) respondents and followed by 34 (20%) respondents were in the age of
39 - 48 years old. In addition, there were 17 (10%) respondents from the age range within 49 years old
and above, followed by only 5 (2.90%) respondents who were at 18 years old and below.
Moreover, data collected indicated that the highest involvement was from Chinese respondents
with 106 (62.40%), followed by Indian respondents with 40 (23.50%) and Malay
respondents with 24 (14.1%).
Then, most of the respondents with the total of 69 (40.60%) respondents achieved RM 2000
and below for their monthly income while there were 36 (21.20%) respondents recorded the monthly
income of RM 3001 - RM 4000. Followed by RM 2001 - RM 3000 with 30 (17.60%) respondents,
RM 4001 - RM 5000 with 21 (12.40%) respondents and only 14 (8.20%) respondents earn RM 5001
and above for monthly income.
In term of the kind of frozen food often bought by respondents, majority with a total of 53
(31.20%) respondents usually bought frozen ready meals, followed by frozen snack-based products
with 41 (24.20%) respondents, frozen meat and poultry with 33 (19.40%) respondents and frozen dim
sum with 26 (15.30%) respondents. Data collected highlighted that there were only 17 (10%)
respondents who often bought the frozen fish.
Besides, most of the respondents preferred to buy the frozen food once by month with 92
(54.10%) respondents, followed by once per week 70 (41.20%) respondents, only 3 respondents
(1.80%) bought the frozen food everyday and others as only once, twice per month and sometimes
respectively.
In addition, there were 80 (47.10%) respondents mentioned that the price range of frozen
food on their last time purchase were RM 11 - RM 20, while RM 10 and below consists of 34 (20%)
respondents and 30 (17.60%) respondents spent within RM 21 - RM 30 for their last time purchase on
frozen food. Subsequently, the number of respondents who did their purchase at the price range of
RM 41 and above and RM 31 - RM 40 were 17 (10%) respondents and 9 (5.30%) respondents during
the last time.
Furthermore, respondents assumed that the price range of frozen food in the next 3 months will
increase contributed to majority of respondents with 82 (48.20%), followed by 81 (47.60%)
respondents expected that the the price range will be remain the same and only 7 (4.10%) respondents
think that the future price range of frozen food will be decrease.

Table 4.2: Profile of Respondents
Demographic Variables Frequency Percentage
(F) (%)
Gender Female 96 56.50
Male 74 43.50
Age 18 year old and below 5 2.90
19 - 28 years old 79 46.50
29 - 38 years old 35 20.60
39 - 48 years old 34 20
49 years old and above 17 10
Ethnicity Malay 24 14.10
Chinese 106 62.40
Indian 40 23.50
Others: 0 0
Monthly Income RM 2000 and below 69 40.60
RM 2001 - RM 3000 30 17.60
RM 3001 - RM 4000 36 21.20
RM 4001 - RM 5000 21 12.40
RM 5001 and above 14 8.2

915