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the meaning of the letter. However, it should not be so simple as to appear unattractive
and unimpressive. Simpleness and simplicity have a special type of magical attraction
which is far more impressive than forced makeup.

4. Courtesy
A letter is a written conversation. Therefore, it should be modest, well worded and
courteous as far as possible. Even a bitter matter should be described in beautiful
words. No word should hurt the feelings of the reader. Sweet words have such a
magical power that the customer is spellbound by them.

5. Clarity
The language of the letter should be very clear as well as self-explanatory. For clarity,
it is necessary that the writer himself should have clear thinking and should represent
his thoughts in a well-written manner.

6. Correctness
The letter should be solid and concrete in itself. Person with a wavering policy often
remains unsuccessful. Therefore a letter should have the reflection of impressive and
strong personality. The letter must have the capacity to impress the addressee directly.
Therefore, only those words should be used which can leave an impressive image on
the mind of the addressee.

7. Consideration

The inclusion of this quality in an ideal letter proves very useful. The purpose of the
letter should provide profit and satisfaction to the reader. The satisfied customers are
the actual asset of a businessman. You will always have to earn profit from them, but
do not let your interests be reflected in the letter. On the contrary, the reader should
so feel as if the letter had come for his own benefit.

8. Completeness
A letter should be complete in all aspects. Each of the aspects which are necessary for
the dealing concerned with the letter should be stated in it. Incomplete letters create
the problem of unnecessary correspondence in the future. Completeness also means
the letter should be written according to the draft.

Necessary parts (Structure) of a letter

Just as good health depends on beautiful, healthy, well planned and well developed
body parts, similarly an ideal letter also is one which is complete in all ways. The
necessary parts of a letter are as follows:

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