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avoid situations where communication is required. The term communication
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apprehension describes this avoidance behavior, and is defined as “an individ-
ual’s level of fear or anxiety associated with either real or anticipated
Action Memo
communication with another person or persons.” 38
To be effective communication champions, leaders pay attention to
Complete the questions in Leader’s
the channels of communication they use, employ aspects of storytelling
Self-Insight 9.3 to learn your level of
and metaphor to enrich their communications, and use informal as well
communication apprehension.
as formal communication techniques.
Selecting Rich Communication Channels
Channel
Channel A channel is a medium by which a communication message is carried from sender
a medium by which a
a medium by which a
communication message is
communication message is to receiver. Leaders have a choice of many channels through which to communicate to
carried from sender to receiver
carried from sender to receiver subordinates. A leader may discuss a problem face-to-face, use the telephone, write
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